Blxst: My City to Chi City
Campaign Design
My City to Chi City is a collaboration with Jugrnaut, Jeff Hamilton, Red Bull Records and Evgle to celebrate the cultures of Chicago and Los Angeles all surrounding Blxst’s performance at Lollapalooza. The campaign included 2 clothing collaborations with accompanying pop-up events & custom merch, a mural at Lollapalooza, an Apple Maps guide of Chicago, a Spotify playlist featuring Blxst’s favorite artists from Chicago and LA and a 3D microsite.
I worked closely with the team to develop a custom “My City to Chi City” logo which features the stars from the California and Chicago flags and was used across all assets in the campaign.
TEAM
Designers - Lindsay Wong & Vashon Grand
Photographers/Videographers - @maccthashooter & @cancerblake
Creative Directors - Mayowa Arogundade & Storme Whitby-Grubb
