Cheesecake Factory
social strategy & art direction
Combining my design, art direction, strategy and photography skills, I worked on a photoshoot proposal to create more diverse content. One of the strategies in the proposal was to create more organic feeling posts inspired by user generated content. The second strategy was to create content revolving around the theme of sharing aka why people come to The Cheesecake Factory: to share time, stories, and their giant plates of food.
Agency: Pereira O'Dell, San Francisco
