Chris LaRocca
Artist Branding Design
Chris LaRocca is a Toronto based musician who was signed by Red Bull Records in 2022. I worked closely with Chris to develop eye catching branding for his upcoming album release including a custom word mark and secondary logo icons. Rooted in a nostalgic color palette, this branding captures his comedic and humble persona and the smiley face icon quickly became a recognizable signifier of his new era of music.
I used this branding to create multiple assets including tour posters, track title teasers, and physical merch.
